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03/19/2007 - Foster Grant Launches $7 Million TV Ad CampaignFGX International has made a significant investment in the Foster Grant brand, airing approximately $7 Million in measured television media. This marks the first significant investment in the brand in over two decades. The TV campaign is being supplemented with trade print advertising and a public relations campaign.
Foster Grant’s television advertisements will run for thirteen weeks and will be shown on National Network Cable, including networks such as TBS, TNT, USA, A&E, The Food Network, The Weather Channel, Bravo, AMC, Country Music Television, Game Show Network and The Hallmark Channel.
The commercials were filmed on location in South Beach and highlight our wide array of stylish, affordable sunglasses designed to satisfy any mood, activity or age group. The campaign updates the iconic “Who’s that behind those Foster Grants?” tagline introduced in the 1960’s with the theme line “Who could you be?".
As you have by now noticed, FosterGrant.com also has a new look featuring our new photography as well as the 2007 Foster Grant sunglasses and reading glasses collections. Make sure you check out the rest of the site...then get out in the sun already!
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