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01/26/2009 - Foster Grant Releases TV Commercials with Raquel Welch
Foster Grant is proud to announce the completion of its latest television commercials, starring beauty icon Raquel Welch. The commercials, which feature Ms. Welch in Foster Grant Sunglasses and Reading Glasses, are set to begin airing on national cable networks on February 9th. Raquel Welch provides consumers with a genuine and authentic association with the brand, as the commercials incorporate the iconic tagline, "Who's that behind those Foster Grants?" Seeing Raquel in her Foster Grants will reinforce the brand's leadership position, offering quality and fashion at affordable prices.
The ads are created by Ferrara & Co. of Princeton, NJ and produced by legendary television director Bob Giraldi. Click the link on the left to see the commercial for yourself, and watch for it on TV in the coming weeks!
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