In 1929, Sam Foster sold his first pair of sunglasses on the Atlantic City boardwalk, and launched not just a company but a nationwide demand for The Original American Sunglass Brand®.
During the golden era of Hollywood, Foster Grant became the sunglasses of choice for style icons and celebrities such as Raquel Welch. That star power led Foster Grant to launch its iconic "Who's That Behind Those Foster Grants®" advertising campaign, which went on to become one of the world's most well-known slogans and was recognized in Ad Age’s "Top 100 Campaigns of the 20th Century."
Our company, our design philosophy and our promise to customers can pretty much be boiled down to two words: real style. “Real style” means eyewear that’s effortlessly fashion-forward, yet personal and unpretentious. It means genuine quality that you can see and feel, at a price that’s easily within your budget. And it means fresh, contemporary designs inspired by the latest trends in eyewear.
From our studios in New York, London, Milan, Mexico City and Hong Kong, our designers continually search the globe for the newest looks and inspirations. They then expertly blend color, proportion and details to create styles that are as uniquely wearable and comfortable as they are affordable.
Fashion-forward palette of designs inspired by the latest trends and best styles, reinterpreted to effortlessly fit and flatter you.
A legacy of eyewear design expertise. Every pair is made with true quality you can see and feel.
Widely available across distribution channels. Most styles under $35.
Foster Grant is proud to partner with non-profit organizations that are making a difference in people’s lives. Since 2008, we have donated over 11 million pairs of reading glasses to RestoringVision – helping people who would otherwise not have access to eyewear.
In May 2020 we launched our Specs for Specs® program. For every pair of glasses purchased from the Sofia Vergara® x Foster Grant® collection, a pair of readers will be donated to people with vision problems in underserved communities around the world, through our partnership with RestoringVision.Learn more about Specs for Specs® ›